Twitter. Facebook. Myspace. LinkedIn. YouTube. Flickr.

The list just keeps on growing. Signing up for all the sites is easy. Getting them to work together, like they should, with your already-existing online presence and brand is the trick.

Integrated social media and networking is the key.

When someone visits you on Twitter, Facebook, MySpace or any other social media or networking site, they should be able to access either your website and/or blog or your other social media sites. Your personal, business or organization “network” should talk among and with each other, allowing readers, supporters and potential clients, supporters or customers to connect to you and for you to connect to them.

When working with a client, Matt stresses the importance of the interconnectivity of social media. When you post a new story on your website, that should automatically be fed to your RSS feeds and Twitter. In return, Twitter should update your Facebook. With just one click of the mouse, your news updates can reach multiple audiences at the same time.